Services & Resources
Communications and Marketing offers a wide variety of services and resources to the University community. Read below to learn more, or contact our office.
By many measures, Acadia is ranked among the best primarily undergraduate universities in Canada. It is important that all aspects of the university present one clear image through a coordinated identification program. A clear message and visual image highlight the fact that Acadia is a multifaceted, but unified organization.
Visual identity is the sum of all the visual impressions associated with Acadia University's name. Editorial guidelines exist to deliver clear, consistent messaging. The goal is for campus communicators to have more consistency in identifying the university and its parts, while preserving the flexibility demanded by a decentralized university culture.
As you look through the Visual and Editorial guides, you will find a design system for visual communications as well as graphic, editorial, video, and Web standards to support institutional unity. All new projects and updating of older publications should incorporate Acadia's standards.
Your participation is appreciated as we work together to advance Acadia University.
Resources:
Contact:
Sherri Turner for editorial standards
Sandra Symonds for photography and graphic standards
Dave Sheehan for video standards
Communications and Marketing works with Technology Services to provide a user-friendly Events Calendar that is readily available to visitors to our Web site. Please send event listings to your Web trustee to place on the Acadia Calendar. If you do not have a Web trustee, contact Technology Services to get assistance. You do not need to have a Web site on the university CMS to be able to access this service.
Contact:
Communications and Marketing assists with administration
Technology Services is the technical provider
Telling the Acadia story and advancing the University's reputation are the goals of media relations work. We are responsible for working with the mass media, writing and distributing news releases and news stories, monitoring news coverage, responding to media enquiries, organizing news conferences and special events, and also writing and editing internal and external communication pieces.
Resources:
- Media Coaching
- Media Planning
- Media Guide for Faculty and Staff
- Newsroom
Contact:
Sherri Turner for media relations
Acadia University is very much engaged in social media conversations and multiple platforms.
Communications and Marketing manages the following:
Acadia Facebook http://www.Facebook.com/acadiauniversity
Online Publications http://www.Issuu.com/acadiacommunications
Flickr Photostream http://www.Flickr.com/acadiauniversity
Acadia YouTube http://www.YouTube.com/acadiawebmaster
Acadia Viewbook YouTube http://www.YouTube.com/acadiaviewbook
@AcadiaU Twitter https://twitter.com/#!/acadiau
Acadia Google+ https://plus.google.com/s/acadia%20university
Acadia Company LinkedIn http://www.linkedin.com/company/acadia-university
Contact:
Sherri Turner for social media
While our primary mission is producing news and feature photos that reflect faculty, staff, and student achievements, we cover campus events such as visiting dignitaries and speakers, fund raising projects, Acadia functions, alumni activities, and athletics. We also offer a digital stock photo library encompassing all aspects of campus life.
Contact:
Our office produces targeted publications for the campus community including magazines, annual reports, newsletters, brochures, posters, and advertisements. We create academic publications, recruiting and alumni association pieces, and other high-quality university-wide print and Web materials for student recruiting, fund raising, general information, and internal and external communications.
We offer a wide range of services that include communications planning, graphic design, print and web production, as well as media buying. In addition, Communications and Marketing is a resource for Acadia University graphic standards for use on internal and external collateral.
Contact:
Sandra Symonds for coordination of printing and advertising
Sherri Turner for content
In addition to producing AcadiaTV features on university research, teaching, students, alumni, and events, Communications and Marketing also develops video projects for various departments on campus. Ranging from recruitment and historical videos to promotional spots, the Communications and Marketing team can provide the skills and insight to conceptualize, shoot, write, and edit a dynamic video project.
Resources:
Contact:
Sherri Turner to discuss your story idea
Dave Sheehan for your video or technical needs
Acadia University is moving toward new standards in its Web presence. Communications and Marketing works closely with Technology Services to create and manage a user-friendly CMS template for campus Web trustees. Technology Services supports the design and technical needs, while Communications and Marketing assists with content and overall design and maintains the homepage navigation.
Contact:
Sherri Turner for content, homepage navigation, and editorial style
Technology Services for technical assistance or add-ons